The Motor Vehicle Dealer Vehicle Registration Convenience Fee Rule was recently amended to allow dealers to charge customers up to $50 (plus mailing costs, if applicable) to register or electronically title a vehicle on their behalf using a third-party provider, such as Vitu. 

This rule does not apply if the dealer is signed up with Electronic Title Service (ETS Agreement) or Ohio Title Gateway (OTG Agreement). The prior rule only allowed dealers to charge the convenience fee for registration.

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Important notes

• The new Motor Vehicle Dealer Vehicle Registration and Titling Service Fee Rule (OH ADC 4501:1-6-12) takes effect March 1, 2026.
• If you perform both electronic registration and titling, you still may only charge customers a maximum of $50 (plus mailing costs, if applicable).
• There are other important disclosure/compliance issues related to this Rule. OADA Members are encouraged to contact OADA for more information. 
• Be sure your disclosures are correct. Dealers are required to disclose the fee in writing.
  
  • Because only one fee may be charged, it is important to decide which service your dealership will provide and whether you will designate the convenience fee as a “Registration Service Fee” or a “Titling Service Fee.”
  • Please note that if you are designating the fee as a “Registration Service Fee,” the rule requires a statement that the registration service is optional. However, this statement is not required if a lender or other secured party requires you to perform the registration service.

As part of our ongoing effort to create a more consistent and equitable experience for all our partners, we are introducing a new standardized fee plan effective March 1, 2026. This update reflects pricing parity with the sustained investments Vitu has made to strengthen service, support and compliance.

Updated fees are as follows: